Trusted by coaches like Samuel Onuha, Omar Hafes, Bram Konings...
Samuel Onuha
Omar Hafes
Bram Konings
Paul Alex
Jeremy Moser
Didi Taihuttu
Laura Quartel
Levi van Waarden
Eli Boogerd
Kim Chiaretti
Samuel Onuha
Omar Hafes
Bram Konings
Paul Alex
Jeremy Moser
Didi Taihuttu
Laura Quartel
Levi van Waarden
Eli Boogerd
Kim Chiaretti
3 missed follow-ups2h ago
Zapier automation failedError 429
Close rate dropped to 18%↓ 12%
Contract unsigned for 6 daysOverdue
Lead data missing for 14 records
Spreadsheet formula broken#REF!
No-show: Call with J. Vermeer10:30
€4,200 payment overdue+9 days
The challenge
Your sales stack is your revenue ceiling
As you scale, the tools that got you here start breaking. Missed follow-ups, scattered data, zero visibility. Here's what goes wrong first.
✕
You Can't Trust Your Own Data
Leads go missing, outcomes get skipped, and every "snapshot" is already out of date before you act on it.
✕
Closers Are Doing Everything But Closing
Updating records, chasing contracts, logging outcomes — your closers spend 30% of their day on admin instead of selling.
✕
Feedback Loops Are Too Slow
By the time you notice a rep is underperforming, weeks of pipeline have already been damaged. You're managing in the rearview mirror.
✕
Scaling Hurts
Every new rep adds more chaos, not more revenue. More logins, more spreadsheets, more things to break.
✕
Someone Is Always Fixing It
Every week, someone on your team spends hours duct-taping automations, fixing broken formulas, and rebuilding views.
✕
Data Quality Depends on Rep Discipline
If a rep doesn't log it, it doesn't exist. Your reporting is only as good as your weakest closer.
Close rate
78.9%↑ 32%
Deal closed
€7,500 · K. de Vries
Show rate
91.4%
AI notes ready
Call #47 · 12 min
Cash collected
€58.4K↑ 22%
Call booked
Tomorrow 14:00 · M. Hassan
Contract signed
€12,000 · R. Bakker
Features
Everything you need to scale your coaching business
From the first lead to client delivery, complete visibility and control over every step of your operation.
Lead Management
Track every lead from first touch to close. See exactly where each prospect stands and what needs attention next.
Appointment System
Manage setters and closers with purpose-built booking. Monitor show rates, no-shows, and reschedules in real time.
Contracts & E-Signatures
Send contracts, collect signatures, and track payment plans. Close deals the same day the call happens.
Real-Time Dashboard
KPIs at a glance — close rate, cash collected, revenue at risk, team leaderboards. Your strategic command center.
AI Call Intelligence
Connect your call recorder and let AI handle the rest. Automatic outcomes, AI-generated notes, and instant summaries after every call.
Multi-Team Support
Run multiple coaching programs from one account. Each team gets their own pipeline, KPIs, and performance tracking.
Slack Notifications
Get real-time alerts in your team's Slack channels. New leads, booked calls, closed deals — your team stays informed without checking the dashboard.
Auto Payment Links
Choose pay-in-full or a payment plan when creating a contract. Hermon generates individual payment links for every instalment automatically — ready to send.
AI Agents
Create your own AI agents that can utilize accurate data sources and workflows to get things done — from answering team questions to automating routine tasks.
No Technical Maintenance
No formulas, no broken automations, no rebuilds. We ship updates continuously — you just use the product.
Proactive Intelligence
Insights that come to you. Hermon flags what matters before you have to ask — stop hunting for problems, start fixing them faster.
How It Works
Up and running in minutes
Three steps to the summit. No complex setup, no migration headaches.
1
Connect Your Calendar
Link your booking system and Hermon automatically syncs every appointment and assignment.
2
Manage Your Pipeline
See every lead, deal, and contract in one place. Assign closers, track progress, send contracts.
3
Scale Your Sales
Use real-time KPIs and team insights to optimize performance and grow with confidence.
Live Dashboard
Your entire operation. One screen.
Every metric that matters — updated in real time so you always have the full picture.
“We built Hermon because coaches deserve the same sales intelligence that Fortune 500 companies have.”
Abel Jansen
Founder & CEO, Hermon
By the Numbers
Used by the best. Because it works.
0+
Coaching businesses
€0M+
Revenue tracked monthly
0K+
Leads managed
0%
Client retention
Testimonials
Coaches love Hermon
Here's what coaching businesses say about gaining clarity over their sales operations.
"Before Hermon, I had no idea where leads were falling off. Now I can see my entire pipeline at a glance and our team knows exactly what to focus on every single day."
Marcus K.
CEO, Freedom Academy — €15K Programs
"The AI call notes feature is a game-changer. My closers used to spend 20 minutes after each call logging notes. Now it's instant and more accurate."
Sophie R.
Head of Sales, Scale Masters — €5K Programs
"E-signatures built right in means we close deals the same day the call happens. No more chasing PDFs over email. Hermon just works."
Daniel L.
Founder, Elite Coaching Co — €3.5K Programs
Get started
Ready to see your sales from the peak?
Join 50+ coaching businesses using Hermon to gain complete clarity over their sales operations.
